Be On Pointe With Dance Photography

GROWING MARKET:According to some reports, the dance industry is approaching $3 billion in annual revenue with an expected growth rate of 2.4%. Even during the last recession, beginning in 2008 through 2012, where many industries experienced enormous downturns, the dance studio industry continued to grow at an average rate of 1.2%.

DIFFERENTIATE: In an industry, much like photography, where there is heavy market saturation, dance studios, and dancers alike, have to continue to find new ways to differentiate themselves from their competition. Studio owners are expanding their offerings of dance styles, services and competitions, while dancers have to continue to find new ways to promote themselves to companies, casting directors and choreographers through improved skills and representation.

IMPORTANCE OF IMAGES: Whether it is a parent looking for a dance studio for their child, or a casting director and choreographer looking for dancers to fill roles, the first place everyone looks is at images that represent their respective target. Parents looking to enroll their child in dance classes search the Internet for local studios and make decisions on studios to contact based on the images they see on each website, as well as the owner/teacher bios. Casting directors and choreographers evaluate dancers' skill levels and stage presence based on the images in their portfolios, and then their experience. The actual decision to pick up the phone and call a dance studio or a dancer for a job is greatly impacted by the viewer's visual experience.

CONCLUSION: We are a connected society that is being constantly bombarded by visual stimulus, good and bad. As a result of being exposed to so much social media, it takes something really unique and special to stand out. Dance studios and dancers, who want to go to the next level and set themselves apart from the masses, know the importance of having great images; they partner with a professional photographer, who has a proven track record of success, to create photographs that represent them in the best way possible.

Brogen Photography is an international award winning photography studio. We are the first and only studio in Massachusetts to have 2 Certified Professional Photographers (CPP) on staff out of the 48 CPPs in the state. Call (781)209-5888 or email info@brogen.com and see how we can help you stand out from the crowd! See more of our award winning work at http://www.brogen.com.

Sources: https://www.ibisworld.com/industry-trends/specialized-market-research-reports/consumer-goods-services/sports-recreation/dance-studios.html